The way in which the Church of England is
perceived can be strongly influenced by the way in which it
presents itself visually; the badge and guidelines are intended to
result in a contemporary, relevant and professional appearance,
which will enhance the Church's mission.
All Church of England dioceses and parishes
can make use of the badge, with or without the namestyle. Service
sheets, news and notice sheets, web sites, stationery and external
signage are all excellent places to make use of the artwork. It can
be rendered flat, raised or incised. It is made available for
download here, free of charge.
Based on the traditional Christian cross,
encompassed within an "e", the circular device implies
universality, while the shape echoes the letters "c" and "e",
recalling the Church's name. It has become popular around the
country with both dioceses and parishes and its use has enhanced
the visual identity of the Church of England while at the same time
allowing for its diversity.
The device is calculated to have contemporary
appeal, while still preserving a sense of tradition, the modern
appearance of the design being counterpointed by the "celtic"
treatment of the cross.
Guidelines on using the badge and
configurations of the badge (the circular "e" device) and the
namestyle (the "Chuch of England" typography) are provided on this
web site to download. The namestyle should never be typeset nor the
symbol redrawn, but should be taken from the artwork provided.
Supporting typefaces and colour
Supporting typefaces for use in publications
should whenever possible be Franklin Gothic (contemporary)
or Bookman Old Style (traditional). You may also like to
use Gill Sans, when producing liturgical service sheets. Gill Sans
is the font used in the Common Worship official
publications. If Franklin Gothic and Gill Sans are not available,
Verdana, Helvetica or Arial can be used. If Sabon is not available,
Times New Roman can be used.
The standard colour combination is purple
(badge) and deep blue (namestyle) on a white background. White on
black or black on white is also common practice. For a more
colourful alternative, the gold of Glory against a purple
background is recommended. The purple used for the badge is pantone
number 2577. The nearest web safe equivalent colour is #CC66CC. The
deep blue used in the namestyle is pantone number 2747. The nearest
web safe equivalent colour is #330066.
Using TIF files
The three images are provided as TIF files.
TIF Files are a common graphics format that can be understood by
most computer software. TIF has been chosen since it preserves the
highest possible quality of resolution, although the file sizes can
be quite large. Once you have saved the file/s you may wish to
convert them to other graphics formats, depending on how you intend
to use the images. We leave this choice up to you.
Finally, two downloads provided ZIP files
(archive or compressed folder). The first provides all three images
in black and white in a range of graphical formats (BMP, EPS, PCX
and TIF). The second provides the three images in colour, but as
TIF files only.
To use these ZIP files, you will need
software that can unpack ZIP files. The most common software is
WinZip. You can download a free evaluation version of this from the
To download the files
To download the files, save them to your PC
hard disk by right-clicking on the download link and choosing 'save
target as' or 'save link as'. Choose a filename and a location
and then choose "save" to begin the download. Mac users should also
be able to save the files to their hard disk in a similar manner,
using either browser.
The Church of England badge is © The
Archbishops' Council, 2011. The logo is subject to the usual
copyright guidelines as outlined on this web site. Follow this link to find out
The guidelines provided on this page are
adapted from "The Church of England Visual Identity: Design
Guidelines" which is available from the Communications Office
on request (contact tel: 020 7898 1459).